For coaches
Every session should start where the last one ended.
The goal they set in March. The manager they were struggling with. The thing they said they would try and did not. Holding the thread is most of the value you provide.
Beta invites go out in batches. No spam, no sharing, unsubscribe in one click.
- On-device store
- Private Mode
- Nothing sold, ever
- Patent pending
Plain-language queryAnswered from your graph
The problem
Continuity is the service
Commitments need following up
A goal nobody revisits was never a goal. Being the person who remembers what they promised themselves is the work.
Fortnightly gaps erase context
You have twelve clients and they each have one of you. They notice immediately when the thread has dropped.
This is sensitive by nature
Client context is the kind of thing that should never sit in a shared spreadsheet or a general-purpose notes app.
How it works
A record the other person keeps current
Every tool that asked you to maintain it by hand has already failed you. This one is maintained by the person who actually knows the detail.
Just ask
Recall the thread in the minute before the call
Ask what they were working on, what they committed to, what was going on at home. It answers from your own notes, in plain English, without you scrolling back through six months of documents.
- Ask, do not scroll. Sixty seconds before the session is all the prep you get.
- Encrypted on your device, which is where notes this sensitive belong.
- Nothing shared unless you share it, field by field.
Plain-language queryAnswered from your graph
Getting things in
Every tool like this dies of the same thing: typing. So mostly, you don’t.
Your whole address book is here on day one, and it stays that way — synced both ways with your phone, so anything that lands in your contacts lands in Deeta, and any edit you make here shows up there. Nothing to import, nothing stranded in a second app. After that a detail takes about two seconds, in whatever way suits the moment you’re in.
Capture
Say it, paste it, or save it from wherever you already are
The detail you want is almost never in front of you at a keyboard — it is in a conversation, a message, or a passing remark. So capture goes where you are rather than asking you to come to it.
- Just say it. Talk, pause, think, keep talking — the session holds your transcript and waits, and you commit when you are done. Transcribed on your device.
- Type or paste. Drop in a chunk of an email or your own scribbled notes and it pulls out the individual details for you to confirm.
- Straight from Messages, or any other app. Share it to Deeta and it is saved against the right person without you leaving the app you were in.
- Someone sends you their digital business card? Share a Blinq, HiHello or Popl link to Deeta and it arrives as real, structured details — name, title, company, numbers, socials — not a dead URL you will never open again.
- Or they just AirDrop you a contact. Send it straight to Deeta — by AirDrop, or from a Mail or Messages attachment — and it comes in as details to confirm, rather than a card you have to file somewhere else first.
- From an answer. Ask a question, then turn what comes back into a saved detail in one tap.
- Or type it. Manual entry is still there, still quick — and edits flow back to your phone’s contacts automatically.
Two seconds per detailNo import to sit through
Just ask
Questions you could actually ask it
Plain English, answered out of the details you have already saved — on your own device in Private Mode, or by the AI provider you picked.
- What did she commit to at the end of last session?
- Which clients are working on a promotion this year?
- Who mentioned burnout in the last two months?
- What was the goal we set in March?
Plain-language queryAnswered from your graph
Your data. Your AI. Your choice.
You pick the AI. Including none of them.
Most apps hardwire one AI vendor and never mention it. You choose which one answers your questions — and whether one leaves your device at all.
Choose your provider
Anthropic, OpenAI, Google Gemini, Grok — or none. Set a primary and a backup for when the first one is down. On every tier, including free.
Or run it entirely on your device
Private Mode answers from your records without anything being transmitted. Ask about public things and only an anonymous search leaves — never your contacts, names or details.
And it works with no signal
On a plane or underground, Private Mode picks up automatically and you can still ask about the people you know. It is the resilient path, not a degraded one.
Privacy by architecture
Most contact products aggregate your data. This one is built so we can’t.
Data minimisation here is structural, not a promise in a policy. And we are deliberate about the claims we do not make — that precision is the point.
What is true
- Your records live in an encrypted store on your device, not in a readable pile on our servers.
- In Private Mode nothing is transmitted at all — the reasoning runs on your device. Ask about something public and only an anonymous search leaves, never your contacts, names or details.
- If you choose a cloud provider instead, you choose which one — and identities are tokenised and phone, email and address redacted before anything is sent.
- Sharing is per attribute and consent-gated — you grant specific fields to a specific person, and it travels as ciphertext we cannot read.
- A grant is revocable, and what you share cannot flow onward to anyone you never authorised.
- We do not sell or share your information with anyone, ever. There is no ad model here.
What we do not claim
- Not “your data never leaves your device,” flat. That is true in Private Mode and not true if you pick a cloud provider. We would rather tell you which is which than use the flattering version of the sentence.
- Not that Private Mode matches a big cloud model at everything. It is better on your own records — it reads the phone numbers and addresses the cloud path redacts — and weaker at open-world reasoning. The app says so when it matters.
- Not that we have solved privacy. We have narrowed what we can see, and we describe the narrow paths plainly.
- Not a claim we can’t evidence. If you find us overclaiming anywhere, tell us and we will correct it.
That second column is unusual on a marketing page, and it is there on purpose: a narrower claim you can check beats a broad one you can’t. The full detail is in our privacy policy — and we are a founding signatory of the HumanTerms privacy pledge.
Questions
What coaches people ask first
Is this suitable for confidential client notes?
It is built for exactly this: an encrypted store on your own device, with no readable copy on our servers and no key held by us. Nothing is shared unless you specifically grant a field to a specific person.
We are also precise about the limits — an AI query transits our servers in order to run. The privacy policy describes each path.
Can clients update their own details?
Yes. A client can share fields from their own profile — contact details, role, whatever they choose — and those stay current on your side without either of you re-sending anything.
Is it a scheduling or invoicing tool?
No. It holds the human context, not the calendar or the billing. It is meant to sit alongside whatever you already use for those.
What if I coach in a regulated context?
Special-category data such as health information is handled under GDPR Article 9, and there is a data-subject-rights surface in the product. Read the privacy policy and take your own view — we would rather you check than take our word for it.
How much work is this to keep up?
Less than you are expecting, and that is deliberate — every product in this category has died of exactly this.
Your whole address book is there from day one, synced both ways with your phone, so there is no import and nothing stranded in a second app. After that a detail is about two seconds: say it out loud, paste a chunk of an email or your notes, share something straight from Messages or any other app, share a digital business card someone sent you and have it come in as structured details, or turn an answer you just got into a saved detail. Typing it by hand still works — it is just rarely the fastest way.
Someone AirDropped me a contact — does that work?
Yes — hand it straight to Deeta. A contact sent by AirDrop, email or message can be opened in Deeta, or shared to it, and it arrives as real details — name, title, company, numbers, socials — for you to confirm. Same review step a shared business card goes through. A file holding a few contacts is reviewed one at a time. It is meant for a card someone hands you, not a whole address book exported from another app — that is a different job, and not one Deeta does yet.
Or let your phone do it: save it in your iPhone’s Contacts app instead and it still shows up in Deeta within seconds, because the two stay synced both ways.
Two honest limits: nothing is saved until you confirm it, and a photo attached to the contact file is not carried over — every other field is.
Who it’s for
Built for anyone whose work runs on relationships
The product is the same; what changes is which details matter. Pick the one that sounds like you.
Early access
Get in while it is still early
Deeta is in private beta on iPhone. Join the waitlist and we will email you when your invite is ready.
iPhone today — iPad and Android are both in development. We only ever email you about Deeta, and we do not sell or share your information with anyone, ever.